Friday, May 16, 2008

Friday's Field Guide to Generation Y

Presumably, articles like this about Generation Y and their power to shape the internet are aimed at Gen Xer's and Boomers. Generation Y is generally meant as being born 1983-1997 and being currently 13-31, and growing up with digital media.

Further reading for the older crowd:
Growing Up Digital, by business strategist and psychologist Don Tapscott
• USA Today 11/6/05: Generation Y: They've arrived at work with a new attitude
• Time 7/5/07: What Gen Y Really Wants
www.gen-y.org
- a collection of Gen Y related articles

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